We’re excited to share that the siemens experience at #CES2026 has been recognized by theexperientialdesignauthority as part of this year’s BOSS Awards. The awards highlight standout exhibits that shaped the CES show floor with immersive, human‑centered design. This project reflects the best of what happens when a clear story, strong partnership, and thoughtful experiential design come together. Congratulations to our Siemens partners, freeman.events, and to the Sparks team who brought this vision to life! #LeadNeverFollow #ExperientialMarketing #BOSSAwards