What started as a pop-up has turned into something we’re properly proud of. After 6 weeks of dust, decisions and more invoices than we’d like to admit, Our Soho store is officially back open. Same location. Same clothes. Just a completely reworked space that finally feels like us. We obsessed over the details custom lamps, bespoke rugs, new tiles, upgraded fixtures. And yes, there’s now a listening bar thanks to monkeyshoulder Built for taking your time. Trying things on properly. Staying for a drink. An old fashioned prehaps? Come down, explore the new arrivals and see it for yourself. 7 Marshall Street W1F 7EH Mon–Sat 10–7 Sun 11–6 #percival #sohob#percivalmenswear #monkeyshoulder