It's Day one of the islandmusicconference! Dancehall queen spiceofficial was one of five speakers on the opening panel, Mastering the Art of Influencer Entrepreneurship, at the 4th staging of IMC. Reflecting on her 25 years in the game, she said personality can sometimes lead over talent in today’s social media era but lasting success takes more. Her key message? Influence may bring followers, but ownership is the endgame. Create a product. Build your own brand. Also on the panel: Jhaedee 'Jaii Frais' Richards, Becca Dudley, Noah Powa, hosted by Wayne Marshall. Stay tuned for more highlights! #IMCConference #IMCConference2026 #JamaicaObserver #AlwaysAhead #IslandMusicConference