K-fashion’s global showcase, Concept Korea, is heading back to Paris for its fourth stage on March 2 and 3 🇫🇷 And guess who’s joining the ride? ALPHA DRIVE ONE (ald1.official) has been named the official ambassador. For the 2026 F/W season — Concept Korea’s fourth in Paris — this moment signals how K-fashion has moved beyond trend status and into “New Normal” territory in the global market. The shows will take place at Palais de Tokyo, featuring a solo runway by KIMHĒKIM (maison_kimhekim), along with a joint show by BONBOM (__bonbom) and RERHEE (rerhee_official). Paris fashion insiders are about to see these brands on a whole new level. Korean brands expanding from Seoul to the world — and ALPHA DRIVE ONE, already shaking up the K-pop scene with massive fandom power — finally meeting on the Paris stage. This one’s going to hit. K-패션의 글로벌 쇼케이스 컨셉코리아가 3월 2일과 3일, 프랑스 파리에서 네 번째 무대를 선보입니다 🇫🇷 그리고 알파드라이브원 (ald1.official)이 공식 앰버서더로 선정됐어요. 2026 F/W 시즌은 파리에서 맞이하는 네 번째 시즌으로, 이제 K-패션이 ...