CONCEPT KOREA F/W 2026 Announces Official Ambassador ALPHA DRIVE ONE The global fashion initiative Concept Korea will return to Paris on 2 and 3 March, presenting its fourth consecutive season at the Palais de Tokyo. For the Autumn/Winter 2026 edition, next-generation global boy group ALPHA DRIVE ONE has been appointed as the project’s official ambassador. Marking their first appearance at international Fashion Week since debut, the group’s presence signals a considered step into the global cultural arena alongside the continued evolution of K-fashion on the Paris stage. The programme will open with a solo show by KIMHĒKIM on 2 March at 5:30pm (CET). On 3 March at 5:00pm (CET), a joint presentation will follow featuring RERHEE and BONBOM. Concept Korea F/W 2026 continues to reinforce Seoul’s growing dialogue with Paris, positioning Korean design within a global framework with clarity, purpose and ambition. À bientôt à Paris 🇫🇷 Official Ambitions: Alpha Drive One ald1.official ...