BANG CHAN: ONE YEAR AS FENDI GLOBAL AMBASSADOR Have you ever wondered what one year of a global ambassador can do for a luxury brand? Bang Chan, leader of Stray Kids, has been Fendi’s Global Brand Ambassador for over one year. In this role, he has attended Milan Fashion Week, appeared in official campaigns, and showcased complete Fendi looks worldwide. Each appearance generates earned media value estimated at approximately 3.4 million USD per event — free global coverage Fendi would otherwise have to pay for. Social media engagement rises sharply after his appearances, especially among Gen Z and international K-pop audiences, increasing visibility for accessories, outerwear, and leather goods. Over the past year, Bang Chan’s ambassadorship has delivered measurable benefits: millions in media exposure, expanded global reach, and amplified product visibility. Fendi’s Fall/Winter 2026 collection will be presented at Milan Fashion Week on February 25, 2026, at 15:00 CET. Bang Chan’s pr...