$1M to $2M won’t attract top sales talent. Doubling revenue sounds big to you. It’s not compelling to the marketplace. When you recruit, candidates aren’t just buying comp. They’re buying trajectory. If your vision is “we’re at $1M and pushing for $2M,” that doesn’t create opportunity. It creates a slightly busier version of today. Instead, reverse-engineer your org chart three goals ahead. We worked with an owner who mapped out what the company would look like at $5M+. Suddenly, the chart included team leads, a sales manager, and eventually a director role. Now you’re not hiring a rep. You’re hiring someone who can see a path to leadership. That shift alone changed the quality of applicants. The best people want a future, not just a paycheck. Do this today: Sketch your org chart at 3X your current size. Identify the leadership seats that don’t exist yet. That’s what you recruit into. We break down how to design growth paths like this in our free weekly webinar—Thursdays a...