#Pressplay: Roomies, LaRussell’s 100K independent album run just got a MAJOR boost 🚀After #KyrieIrving, #GaryVaynerchuk and others dropped thousands on Something’s In The Water, now thecutapp is stepping in, activating its 10M users through its first-ever in-app campaign to help push the 100K goal. #TheCutAppPartner The barber discovery app continues its investment in music culture after naming raydaniels Creative Director and launching thecutappmusic. All this as LaRussell recently signed with Roc Nation. Independent, but make it powerful.