Replying to @nikohaagenson Great question from @niko haagenson @Erin Parsons, thanks for tagging us queen! 👑 The truth is frosted drugstore lipsticks never actually went away because the consumer never stopped buying them from the drugstore. Even when trends shifted toward matte, satin, and gloss, there was still a loyal audience consistently reaching for frost. Brands follow demand above all else, so as long as people kept purchasing them, manufacturers kept producing them. It’s a reminder that what feels like a “trend” disappearing often isn’t a disappearance at all, it just moves out of the spotlight while quietly maintaining a steady consumer base. The industry trends and shifts are always so interesting to me! Who’s ready for the frosted look to make a comeback this year? 👀 #drugstoremakeup #frostedlipstick #bulletlipstick #beautyindustry #makeuptrends