We believe true wellness starts at the source 🌊💚 By the end of April, we will have stopped selling krill-based products – becoming the first major retailer to do so. Krill are tiny, but they play a huge role in our planet’s health. They feed whales, penguins, and seals. Protecting krill means protecting ocean life, and ultimately, the wellbeing of our shared planet 🌍 We’re also proud to announce we’re co-creators and founding signatories of the Antarctic Krill Protection Pledge, alongside seashepherd encouraging other retailers to phase out krill-derived products. We’re here to help you transition to high-quality Omega-3 alternatives that deliver the same trusted benefits, without impacting fragile Antarctic ecosystems. #AntarcticKrillProtectionPledge #SustainableWellness #Omega3 #OceanFriendly #IngredientIntegrity