What’s your brand… and is it built to last forever? Day two of the Island Music Conference opened with a powerful question hosted by award winning speaker and broadcaster @simonenclarke. Chairman @direalshaggy (Orville “Shaggy” Burrell) reminded aspiring artistes that entering music isn’t just about hits, it’s about building a brand. 🎬 Jamaican-American actor @lyriqbent stressed consistency, persistence and holding yourself to a high standard if you want longevity. 👑 “Queen of Soca” Alison Hinds spoke on creating something that lives beyond you. 🎤 And Pepa of Salt-N-Pepa put it plainly: “The song is the hit… but the brand is what drives it.” The message was clear, talent may open the door, but brand is what keeps you in the room. #IslandMusicConference #IMC2026 #JamaicaObserver #MusicBusiness #BrandBuilding