IDOLS IN WHITE AT ESTEE LAUDERS DOUBLE WEAR PLAYHOUSE In Seoul, Estee Lauder unveiled the Double Wear Playhouse at Shinsegae Gangnam, celebrating a refined new era for its iconic foundation. The immersive pop up spotlights the reimagined formula with expert shade matching and interactive brand moments designed to elevate the complexion experience. The dress code was strictly all white. Guests embraced the brief in flowing ivory gowns and sharply tailored suits, delivering a polished lesson in modern monochrome. Guest list highlights included singer and global ambassador IU, Moka of ILLIT, actors Moon Sang min and Jinyoung, and beauty creator Risabae. The Double Wear Playhouse remains open to the public until 4 March. Global Brand Ambassador: IU dlwlrma Brand: Estée Lauder Korea esteelauderkr Celeb: Risabae risabae_art Editor of article: Sure Korea surekorea ISSUE: February 2026 Sure Magazine suremagazine #Celeb #IU #Risabae #Estéelauder #SureMagazine