One of the core activities of our EMEA Rookie Program is gaining hands-on retail experience to understand our consumers and our product firsthand. In December, our EMEA Rookies stepped into the Amsterdam Brand House for a full retail experience - learning store operations, back-of-house routines, and what it really means to bring the UA experience to life. Curious about the Rookie Program? Stay tuned for the recruitment of the next EMEA Rookie Program season. Applications for FW26 open soon. #RookieProgramEMEA #UnderArmour #UAEMEA #LifeatUA #UARetailEMEA