🤣 Remember when BMW brutally roasted American SUVs for just being glorified farm trucks playing dress-up?
Back in the early 2000s, BMW launched a brilliant campaign for the first-gen X3, pointing out that traditional SUVs were essentially clunky pickup frames bolted to extra cabin parts.
To completely separate themselves from the “truck” stigma, they coined the term “SAV” (Sports Activity Vehicle) and built the X3 on a legendary sports sedan platform so it actually handled like a driving machine.
Which do you prefer: the rugged, heavy-duty utility of a traditional body-on-frame SUV, or the nimble, sporty handling of a crossover?
What are your thoughts? 🤔💭
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( Media: BMW )
#cars #bmw #bmwx3 #suv #e83