Your growth goal is lying to you. You say you want to go from $0–$5M in 3 years. Great. But have you done the math on what that actually requires? If one rep produces $250K per year, you need 20 reps to hit $5M. Let’s call it 25 to be safe. Now here’s where most owners get blindsided. If your retention rate is 25%, and you need 25 solid reps, you don’t need to hire 25. You need to hire 100. We walked a client through this exercise recently. He thought he needed “a few strong closers.” What he actually needed was a recruiting engine. This is the execution gap: revenue goals without headcount math. Do this today: Take your revenue target. Divide by average rep production. Then divide again by your retention rate. That number is your real recruiting goal. If you don’t know your retention rate, that’s the first problem to solve. We break this down in more detail in our free weekly webinar (Thursdays at 11am MST / 1pm EST). Schedule here: s20webinar.com Have you r...