If your vision is small, your hires will be too. When you’re building a commission-heavy sales team, candidates are evaluating risk. Top performers don’t just ask, “What’s the comp?” They ask, “Where is this going?” If your plan is to grow from $250K to $500K and hire one rep, that’s not a growth story. That’s a job. We worked with an owner who wanted to “double this year.” Solid goal. But when we mapped out a 10X, 3-year vision instead, everything changed. Suddenly there were future team leads. A sales manager. A regional expansion. Clear paths beyond the first role. Candidates leaned in. The opportunity felt bigger than the base pay. Here’s the truth: high-quality salespeople join trajectories, not companies. Do this today: Write out where the business is in 3 years. Then map 3–5 roles that must exist to support that growth. If you can’t show a path, they won’t see one. If you’re serious about scaling your sales team, we break this down deeper in our free weekly webinar (Thu...