Are you an expert and would you like to be seen a credible thought leader in your industry? The easiest way to do this is to guest comment in the media. But how do you comment into reputable publications like the BBC to develop your authority? TIP: When you guest comment to journalists it’s important to add value to the discussion. Here are 4 ways for you to add value: 1. Can you move the story on? 2. Can you offer a fresh perspective? 3. Can you analyse the story? Break it down? 4. Do you have a different view? Watch this reel and if you like this tip, DM me “NEWS” and I’ll send you a link to a FREE guide on how you can get your business in the media now.   #publicitytips #pradvice #prtips #pitchtopress #prstrategy #beseen #pr101 #getvisible #entrepreneurlife #womeninbusiness #womeninbiz #smallbusinesstips #marketingtips4you #smallbusinessmarketing #soulfulbusiness  #mycreativecommunity #marketingtipsandtricks #smallbusinessowner