In 2019, the plant-based meat industry experienced explosive growth. Investors poured hundreds of millions of dollars into companies like Beyond Meat and Impossible Foods. Fast-food giants like McDonald’s and Burger King rolled out plant-based burgers nationwide. Even celebrities like Snoop Dogg and Katy Perry backed the movement. But then momentum stalled. Since the early 2020s, plant-based meat sales have cooled, and prices remain high. Critics question how ultra-processed these products are. And some meat industry groups have pushed back with advertising campaigns and lobbying efforts. So, what caused the decline of plant-based meat? And why is it still so expensive? 00:00 - Introduction 01:16 - Start of the plant-based meat craze 02:55- Rise of Beyond and Impossible 06:32 - Attacking plant-based meat 08:24 - Plant-based meat as ultra-processed 10:19 - Fall of the industry 11:27 - How does it taste? 16:19 - Future of the industry 19:36 - Credits -------------------------------...