Great commercial work starts before the shoot. paulwheatthins, founder of thefreelancephotog, is leading two sessions at wppievents on what brands actually need and how to build a sustainable commercial business. March 4 @ 5:30pm-6:30pm Unlocking Commercial Clients: How to Position, Pitch, and Profit Gain a clear roadmap for landing commercial clients and turning them into long-term, profitable relationships. Sold Out | Capturing for Brands: Lifestyle and Product Photography In this hands-on session, you’ll learn how to plan and capture lifestyle and product content that works across platforms and keeps clients coming back. See you there. #WPPI #WPPI2026