Branding isn’t just about promotion. It’s about place, history, and community. 🙌🏽 For 517 Juneteenth Weekend 2025, we had the opportunity to develop a place-based visual identity rooted in Reo Town’s landscape. Inspired by the 3 Stacks, the bridge, and the neighborhood storefronts that shape Lansing’s story. From save-the-date to artist rollouts and sponsor highlights, the system was built to be cohesive, scalable, and culturally grounded. Big appreciation to @ourspace517 | @517juneteenth for leading and stewarding this celebration. Honored to contribute to something rooted in impact and community. If you’re building an event that deserves more than a one-off flyer, let’s create something intentional. #EventBranding #CreativeDirection #Juneteenth517 #FrxscoCustoms #LansingMI