“For 10 years, I tried to impress, and I tried to impress myself. Show that I was a smart designer. At Gucci, I got this sudden rush of emotion. I realized I can create from an emotional space — fashion that triggers emotion and feelings. Either you love it or hate it,” said Demna backstage after his first runway show for #Gucci held in Milan’s Palazzo Delle Scintille. #KateMoss, #AnokYai, and #AlexConsani were just three of the many famous names who walked down the runway, holding pretend cigarettes and real bags at the crook of their elbow — just like ParisHilton, who sat front row next to her sister Nicky, did in the noughties. At the link in bio, read what the show attendees had to say about Demna’s first Gucci runway show, speaking with ElektraKotsoni.