Traditional influencers are breeding distrust and skepticism. Zs now seek out creators that represent them, and offer more personal, intimate, and community-based experiences.
Brands need to be looking for the smaller fish in the sea to create new schools of community that aren’t available to everyone.
Earn your place on Gen Z’s feed by integrating insights from the new
@voguebusiness report, “Gen Z Broke the Marketing Funnel: What Now?,” featuring research + insights from Archrival. 🔗Link in bio.
#VogueXArchrivalPart2