Gen Z college students are already in a hyper-social setting, but that doesn’t mean they can’t benefit from brands helping them create meaningful connections. We helped Tinder show up in Fort Lauderdale with playful and cheeky energy to help college students meet other students while they were away from campus on spring break. By speaking Gen Z’s language, plastering it all over town, and tapping into their #1 driver to attend brand events (free food, duh) we were able to host an event that allowed students to reap the benefits of Tinder U IRL. Check out more of our work with Tinder on our website - link in bio.🔗