Cameraman never disappoints
In 2001, BMW proved that a luxury sedan could outrun expectations with the now-legendary “Landspeed” commercial.
The ad features a jet-powered rocket car screaming across the salt flats, only to reveal that the high-speed camera tracking its every move was mounted to a stock BMW E39 M5.
It was a brilliant, tongue-in-cheek masterclass in marketing that cemented the M5’s reputation as the “fastest saloon car on the planet.”
Even decades later, the visual of a four-door family car keeping pace with a supersonic record-breaker remains an iconic moment in automotive history.
Do you think modern car commercials have lost this kind of clever, high-octane personality?
What are your thoughts? 🤔💭
( Media: BMW )
#bmw #bmwm #m5 #e39 #cars