Some of the best marketing moments start with a crazy idea. Fishnet stockings…wrapped over invitations…for MAC Cosmetics. Yes, really! Back in 2005. In this Minutes with Mike conversation, heidi_henneman Heidi Henneman, co-founder of groaº shared how a “left field” concept turned into a fully executed brand moment because the response wasn’t “that’s impossible.” It was: “We’ll figure it out.” That can-do energy? That’s where iconic campaigns are born. The difference between average and unforgettable often isn’t the budget. It’s attitude. ✨ Bold ideas need brave partners. What’s the wildest creative concept you’ve ever brought to life? Drop it in the comments 👇 And if you ever need a partner with a can-do attitude, let us know 😉💚 🎙️Minutes with Mike is a PIMS- produced podcast, hosted by mike.ryan.1656 Mike Ryan #ContentMarketing #DigitalMarketing #UnboxingExperience #MarketingStrategy #BrandBuilding