Christina’s superpower was that she brought a fresh perspective outside of the beauty industry. Which is why when she thought of the idea for Leaked Labs, we knew it addressed one major pain point: if we don’t change the way products reach you, we will keep seeing the same ones over and over and over... To be a product development first brand means we want to share what it takes to bring a product to market, as if you were sitting as a product developer yourself. For years, the process has been hidden from consumers. And consumers historically are only invited in at the very end when the formula is already locked and the narrative already written. By the time you touched it, the directions were already done. But @leakedlabs aims to change this process by bringing you into it. We shared 9 potential lab leak innovations that we tested internally to a group of incredible creators @abiolaandco last year. We did this to test the theory behind Leaded Labs in the first place, and gather their...