After 25 remarkable years with SM Entertainment, BoA (boakwon) is stepping into a new chapter with her own agency, BApal Entertainment (bapalent). The name, combining her name and “pal,” reflects the vision of “BoA and friends” — creating a closer connection between the artist and her fans ✨ This move highlights BoA’s authentic musical identity. Debuting in 2000, she became a top-tier artist in Korea and Japan, playing a key role in expanding K-pop globally. On social media, she shared: “I leave without regrets. Grateful for the time we shared and will continue to support SM Entertainment.” SM Entertainment called her “SM’s pride and symbol for 25 years” and expressed support as she continues to shine as the “Star of Asia.” Here’s to supporting BoA on her exciting new chapter! ✨ SM 엔터테인먼트와 함께한 눈부신 25년을 마치고, 보아(boakwon)가 새로운 도약을 위해 BApal 엔터테인먼트(bapalent)를 설립했습니다. 이름은 ‘BoA’와 ‘pal(친구)’을 합쳐, 아티스트와 팬이 더 가까이 소통하는 “BoA and friends”의 비전을 담고 있습니다. 이번 변화는 보아의 음악적 정체성과 아티스트로서의 진정성을 한층 ...