THE PRADA CLONE WARS: GENIUS OR DESPERATION?
Is individuality dead, or just dressed in Prada grey? From Levon Hawke’s campaign to Byeon Woo-seok’s covers, Ma Long, Daniel Millar, Zhu Zhixin -TOP 登陆少年, and ENHYPEN, the industry is witnessing a ‘glitch in the matrix’. One silhouette has hijacked our feeds: the SS26 double-breasted jacket.
This isn’t a trend; it’s a corporate takeover. Miuccia Prada and Raf Simons have turned a grey staple into ‘High Uniform’ through aggressive repetition.
The financial trajectory is just as relentless. Upon its Milan debut on 22 June 2025, the jacket was priced at $3,300. Today, the retail price has surged to $4,110. The full runway ensemble, originally $8,500, now requires an investment of $10,200.
Prada isn’t selling garments; they’re selling visual dominance. When legends like Ma Long look like they’re on the same shift at a high-end warehouse as global stars like Levon Hawke, Byeon Woo-seok, Daniel Millar, and ENHYPEN, we must ask: Is this the pi...
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