In 2017, Linda Tong started bullet journaling. The part-personal diary confessional meets daily calendar trend, which is known as "Bujo," was just gaining traction online with Gen Z during the back-half of the 2010s. She was a sophomore in college at iowastateu. By senior year, a hobby discovered in a small college dorm room became a fully-fledged business creating planners. Now, the founder and CEO behind her self-titled planning company, lindatongplanners, sells personalized and illustrated planners, notebooks, cards, calendars, and lifestyle supplies to thousands of customers. _lindatong_, who is 24, has nearly 250,000 followers on TikTok and 3.4 million likes so far. But for the West Des Moines native, internet fame was never a part of the plan. Tap the link in our bio for more on this story. #WestDesMoines #Iowa #planners #bujo #bulletjournal