Join Prada Beauty in New York City for an exclusive experience at the Virtual Flower pop-up at 525 W 24th St. Discover the new Prada Paradoxe Virtual Flower fragrance in an immersive olfactory room, explore a curated flower market, and enjoy interactive experiences like a fragrance refill station and a 3D body scan. #PradaBeauty #PradaFragrances #PradaParadoxe #NeverTheSameAlwaysMyself