Business is booming for NASCAR and Michael Jordan. 23XI Racing has opened the season with three straight wins, the first 3-0 start in NASCAR’s 77-year history. Tyler Reddick delivered all three. The business metrics are just as strong: • 150,000 fans on race day at the Daytona 500, 450,000 across the Speedweeks • 7.489M viewers on Fox Broadcasting Company for Daytona, up from 6.76M last year • 4.487M viewers for Atlanta at EchoPark Speedway Three months after antitrust tensions, the on-track results and audience numbers tell a different story.