The last time you visited a Cinnabon or Auntie Anne's, did you seek it out — or come across it and visit on a whim? That question, GoTo Foods' new CEO, Omer Gajial, told Business Insider in an exclusive interview, is a through-line for the company's next act: take the parts of its portfolio long associated with mall and airport grab-and-go moments, such as Jamba, Cinnabon, and Auntie Anne's, and make those brands places people choose to visit on purpose. To do it, Gajial is doubling down on three levers: location, customer experience, and tech. Read more about Gajial’s strategy at the link in our bio. Story by Katherine Tangalakis-Lippert (Credit: GoTo Foods) #auntieannes #cinnabon #jamba #foodindustry #foodtrends #brandstrategy