How do you earn attention when no one's waiting for the ad break? 🎬 Chime built their brand on social-first storytelling—memes, episodic content, stories that meet people where they already are. In the latest Marketing Beyond, Vineet Mehra (Chime's chief growth and marketing officer) and Deloitte Digital's Alan Hart dig into: ✨ Creating entertainment that actually performs 📊 Linking brand building to real growth 🤖 Using #AI for high-impact marketing 💡 Earning your seat at the exec table Vineet's take: "Most people in America are not sitting there waiting for that 30-second ad break." Today's marketers? Think less like advertisers, more like streaming execs—consistently dropping hits that people actually want to watch. If you're rethinking how brand building drives growth, this one's for you 🎧 Jump to the link in our bio or search Marketing Beyond wherever you get your podcasts. #DDPodcasts #DDInsights #MarketingPodcast