GUCCI ENTERS A NEW ERA WITH DEMNA — INTRODUCED BY XIAO ZHAN A new creative chapter begins at Gucci as the house moves forward under the direction of Demna. The unveiling of the Primavera collection — presented by Global Ambassador Xiao Zhan — offers the first clear signal of this shift. Demna’s arrival marks a recalibration of Gucci’s identity. The emphasis moves towards clarity, precision and contemporary confidence, balancing the house’s historic codes with a modern, globally resonant aesthetic. Rather than spectacle, the focus is on control, strength and a sharpened visual language that reflects the evolving mood of luxury fashion. By introducing the collection through Xiao Zhan, Gucci underscores both its international reach and its dialogue with a new generation of cultural influence. Primavera therefore stands not simply as a seasonal release, but as the opening statement of Gucci’s next era. Global Brand Ambassador: Xiao Zhan xz_1991x Brand: Gucci gucci Creative Director: ...