HYUNJIN FOR GUESS JEANS Hyunjin joins Guess as the new global ambassador for Guess Jeans, further expanding his presence within the international fashion landscape. The collaboration places the artist at the centre of the brand’s current denim direction, pairing Guess’s signature American aesthetic with one of K-pop’s most recognisable style figures. The appointment follows a series of fashion partnerships with houses including Versace, Cartier and Givenchy Beauty, reinforcing his growing influence across both luxury and contemporary fashion. Global Brand Ambassador: Hyunjin hynjinnnn Brand: Guess & Guess Jeans guess & guessjeans Editor of article: Sure Korea surekorea ISSUE: March 2026 Sure Magazine suremagazine #Guess #Hyunjin #GuessJeans #SureMagazine #SureKorea