20 designers have made it through to the semi-final for this year’s LVMHPrize this week in Paris. At the showroom, for the first time within LVMH-owned retailer La Samaritaine, the brands are presenting their collections over two days to an 80-strong committee of fashion experts. They will select eight designers to compete in the final this summer at the Fondation Louis Vuitton. “You need a lot of courage to create a brand today,” says Delphine Arnault, chair and CEO of Christian Dior Couture and founder of the
#LVMHPrize, now in its 13th edition. “At the end of the day, these designers are working with very small teams; most of the time, they’re alone or with one person creating their brand. It shows that they have a strong vision, and they have passion for their work. It’s really exciting to see.” Lucy_Maguire_ caught up with each of the semi-finalists to understand more about their work and what the prize means for their business. Tap the link in bio to read the full story.
The sem...