Last night in the Théâtre des Lumières, an immersive art exhibition hall in Seoul, some 1,000 guests attended the kickoff of #Bulgari Studio, the house’s new creator platform. Fans waited outside the venue to catch glimpses of stars, including Blackpink’s #Lisa and Thai actor #Mile. Inside, creators watched on as a campaign by digital artist Antoni Tudisco was on display for Bulgari’s iconic B.zero1 ring, coinciding with its 25th anniversary, where the ring’s features were decomposed, rotated, mixed and projected. bulgari Studio focuses on communications rather than the product itself. Bulgari Studio is “a collective of artists to celebrate an icon, rather than a collaboration that will sign a new expression of the icon”, says Bulgari Group CEO Jean-Christophe Babin. #VogueBusiness finds out what to know on the creator platform at the link in bio. Video: voguebusiness’s laureguilbault