Earlier this week Gucci unveiled the immersive version of its documentary, “Who is Sabato De Sarno? A Gucci Story”, created for Apple’s mixed reality headset and available via the #Gucci app. The story takes viewers through the weeks leading up to de Sarno’s debut show in September 2023; called Gucci Ancora (meaning “again”), the collection arrives in stores this month. The film itself is a mere 20 minutes, but the AVP experience ultimately lasts much longer, thanks to 3D extras that invite the viewer to interact with larger-than-life Gucci products, ephemera and exclusive special effects not seen when it was released on 15 March. At the link in bio #VogueBusiness got a behind-the-scenes preview.