#ParisFashionWeek is underway and today Maria Grazia Chiuri showed her Autumn/Winter 2024 collection for #Dior in central Paris as stars including #Jisoo, #XinLiu, #Rosalia and #JenniferLawrence took to the front row. During Spring/Summer 2023 Dior reclaimed the top spot in the global ranking for earned media value show driving $44.5 million, up 67% on AW23, driven by ambassador Jisoo. For 2024, brands are investing in star-studded front rows and celebrity casting. How will today’s Dior show fare? Tap the link in bio to stay up to date with all the brands at #ParisFashionWeek.