New York brand luar founder raulzepol understands what it takes to create a unique brand universe online, with entertaining content around its hero Ana bag. “Our social is all about surrealism, playing with people’s minds,” he told #VogueBusiness in February. The Ana bag represents over half of the brand’s sales. As a result, Lopez has invested in alternative models and styles, like the large version, made available this year. At the link in bio #VogueBusiness revisits the new wave of disruptive entrepreneurs came to the fore in fashion and beauty this year. #Luar SS24.