When I talk about athlete branding, one often overlooked area is community service and youth initiatives. Yesterday, I was able to facilitate having a few of the Miami RedHawks men’s basketball players stop by a local elementary school to hang out with the kids during gym class and recess. Everyone had a blast, and it was a great reminder of how important it is to give back to the community - especially to the young people who look up to these athletes 🫶🏼