A place built just for us. 🥹
StubHub launched HerSportsHub, the first dedicated place for reselling tickets to women’s sports events. 🔥
The platform will include access to WNBA, NWSL, PWHL, and NCAA women’s basketball games, aligning with StubHub’s latest data-driven insights on how fandom is surging across these sectors. 🤩
StubHub looked into post-Olympic fan interest and found that unique women’s sports ticket buyers grew 64% during Olympic periods, confirming the Games as a significant driver for women’s sports — especially basketball and soccer. 🏀 ⚽
There was a 252% increase in PWHL demand during Milano Cortina 2026, a 360% surge in WNBA interest YoY during Olympic years, and a 150% boost in NWSL demand during Paris 2024, resulting in a 215% spike in post-Olympic searches across these teams overall. 📈
While fans across major men’s sports leagues are traditionally siloed by sport, women’s sports fans are different. They’re often broadly engaged across sports beca...