Poor Chris Kempczinski. What should've been a joyous occasion — the launch of the new "Big Arch" burger — has turned into a public drubbing for the McDonald's CEO. An Instagram video Kempczinski posted, where he takes a bite of the Big Arch, has been roundly mocked — with people saying his small bite of the burger showed he didn't really like McDonald's food, which he also referred to as "product." The memes flowed like ketchup. It turns out, enjoying a burger is easy. Running a company is hard. With lots of people on social media saying they think they can do a better job than Kempczinski, Business Insider's Katie Notopoulos poses a challenge: Prove it! Take our quiz to see if you really CAN do a better job as McDonald's CEO at the link in our bio. Story by Katie Notopoulos (Credit: Associated Press) #fastfood #McDonaldsCEO #BigArch #mcdonalds