Our last post went viral. And along with all the love and support, we also saw a lot of confusion in the comments. Many people were mixing up concepts with designs. The concept of flower jewellery is beautiful and it’s an open art form. Anyone can explore it, create it and sell it. But design is something much more specific. It’s the exact composition of flowers, colours, background, shape, setting and styling that make a piece look the way it does. Over the years, we’ve seen many places repeat our designs, our photography style and even our storytelling. Are we upset about it? Not really. In fact, it tells us something interesting, when you create something original, it eventually becomes a reference point for the industry. At LeafyAffair, we’ve always believed in being a design-led brand. And that’s exactly why some of our older pieces are now being retired to make space for fresh ideas and new designs. #brandidentity #founderstake #flowerjewellery