Unboxing is no longer just a delivery, it’s a defining brand moment. One that tells your audience exactly who you are before they even touch the product. In our latest Minutes With Mike episode, donettaallen, President at thebobbieagency , draws from her experience working with notable consumer brands to reveal what truly sets unforgettable launches apart: presentation that moves people. When a launch carries emotional or cultural significance, she believes the unboxing should meet that moment with equal power. A custom box becomes more than packaging. It becomes the first emotional handshake. From the personalized exterior to the layered interior reveal, every detail is intentionally crafted to surprise, delight, and create connection. Because the right unboxing doesn’t just introduce a product. It creates a feeling people remember. As leaders, how are you elevating your clients’ unboxing experiences to build emotional connection and lasting brand loyalty? 🎧 Full episode on all ...