The social media org chart is changing 👀 With major cuts in traditional media industries, we’re seeing the beginnings of a massive shift. That creative energy has to go somewhere. The picture became clearer when I saw this post from Chris Cunningham of @clickup discussing their super genius approach to scaling a content team. Hire writers and professional actors = better performing content with talent that takes the job seriously. I think this is just the beginning. With microdramas having a moment, I see an even bigger shift in traditional media playing out on our phone screens by end of year. What do you think? #socialmediastrategy #brandcontent