The best market research your brand has access to is completely free. Most teams scroll past it every day. The comment section is full of audiences stating how they feel, what they want, what’s resonating... unfiltered, in real time. The brands winning right now treat comments like a brief. That shift from broadcasting to listening is where the best campaigns come from. And it’s what excites me about building getsiftsy for these use cases — s/o breakingandenteringmedia for the interview with zariaparvez