Not long ago, a restaurant's edge was its secret sauce. Now, it might be its source code.
From McDonald's "Experience of the Future" initiative, which expanded the rollout of in-restaurant kiosks and app-based ordering, to Chipotle's Autocado, which automatically cuts and peels avocados, the trend is accelerating across the industry. Even Starbucks, long known for its human-centric "third place" positioning, recently introduced a generative AI tool for baristas called Green Dot to provide real-time support inside stores.
Whether they're selling pretzels, burgers, or lattes, major chains are building internal AI copilots, rearchitecting their data systems, and operating their restaurants like interconnected tech platforms. The new competitive edge isn't just menu innovation — it's technological infrastructure.
Read more about why your favorite restaurant is becoming a tech company at the link in our bio.
Story by Katherine Tangalakis-Lippert
(Credit: Getty Images)
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