Chime Chief Growth and Marketing Officer Vineet Mehra makes the case that business outcomes are better when marketers connect brand, direct response and lifetime value into one system. Vineet joined Alan Hart on the latest episode of Marketing Beyond to break down the product and marketing choices he sees fueling Chime’s momentum, including being named Time magazine’s 2025 No. 1 banking brand. If you’re looking to learn more about how sitting #CMOs connect brand building to measurable growth, you can find the full conversation at the link in our bio or wherever you get your podcasts. #DDPodcasts #DDInsights What do you think? Tell us in the comments!