A lot of people are confused about how Amplify Flexi Powder works, so we’ve been sharing a lot of education around the different ways to use it. Here’s the key thing to understand: 〰️ When you wet Amplify Flexi Powder, it transforms from a dehydrated powder into a gel. That’s when the pigments fully activate, giving you the most intensity and allowing you to apply it with either your fingers or a brush. 〰️ As it dries, the formula returns to its original powder state, ready to be activated again whenever you choose. In other words: it’s not an eyeshadow, and it’s not a liquid. It’s a flexible pigment system designed to adapt to how you want to use it. Dry, wet, fingers, or brush - you’re not locked into one finish - you get to choose the effect. 💫 #leakedlabs #thelipsticklesbians #makeup #productdevelopment #beautytok